Founded in August 2019 by Christiane Hagger and Anne Charlotte Lembye, Crās was born from the duo’s desire to create an unapologetically colourful, high voltage wardrobe.

Named after the Latin word for tomorrow, Crās inhabits a playful universe of undiluted good vibes, not only through its exuberant and bold point of view but also through Hagger and Lembye’s belief in creating responsibly made clothes for a brighter future.

In the short time since its launch, Crās has skyrocketed into a number of markets with its vibrant, upbeat aesthetic and
sustainable message. Punchy prints, strong colour and party-ready looks have become instant hallmarks of the brand, where power dressing and girly romance go hand in hand. With their fun and daring maximalist language, collections explore a world of supercharged femininity and unbridled colour.

Cras believe in a more sustainable tomorrow and believe that fashion can be just as fun, trendy and glamorous and at the same time be made only with certified sustainable fabrics and packed only in recycled materials.

Cras only uses certified sustainable and natural fabrics, which reduces the footprint of our products immensely. The fabrics range from certified recycled polyester, the new “green“ type of viscose Eco Vero, natural silk and organic cotton.

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