Alluring Boutique was established in August 2017 by Deborah in Elgin, Moray, NE Scotland. She runs this with her son James, who works part time whilst studying at college.  After years of working in office jobs, Deborah appreciated the need for a new women’s boutique in NE Scotland. She believes in instilling confidence back into woman,  allowing them to step outside their comfort zone and shine as they deserve. Having received such positive feedback from customers the next natural step after many requests was to set up an online store. We now sell worldwide covering areas such as  Denmark, America, Saudi Arabia, France, Australia and,  of course, not forgetting the UK.

We provide a carefully curated mix of luxurious, affordable independent British and Scandinavian brands relating to women’s fashion, footwear and accessories. We’re continually evolving and searching for new, exciting brands. We have a passion for what we do and aim to reflect this onto our customers. Please do not hesitate to ask if you wish free styling advice also. What’s not to love!